The proverbial adage in business, ‘customer is a king’ is reinstating itself as the new-age trend. Customer behavior and...
Understanding the Dynamically Changing Nature of Consumers
October 25, 2022
The Covid-19 pandemic has been instrumental to change the nature of consumer behavior dynamically shifting from existing...
Market Research: The Key to Understanding Today’s Consumer
September 21, 2022
Introduction Consumer behavior has undergone significant transformations in recent years, driven by te...
From Insights to Success: How Generative AI Empowers Marketing Leaders
August 7, 2022
In today’s rapidly evolving marketing landscape, staying ahead of the competition requires innovativ...
Unlocking Success: Why Brands Should Prioritize Gen Z Market Research for Growth
July 6, 2022
In today’s rapidly changing marketplace, understanding and connecting with Generation Z (Gen Z) is c...
The Power of Understanding Your Customers: Market Research’s Role in Boosting Revenue and Retention
April 20, 2022
Customer churn is a major challenge for businesses across industries. It is the rate at which customers le...
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