At Knometrix, we offer strategic insights specifically crafted for the unique challenges and opportunities of the Consumer Products & FMCG industry. 

• Consumer segmentation & targeting: Identify and understand different consumer groups within your target market, allowing you to tailor marketing efforts and product offerings to specific needs and preferences.
• Brand perception & positioning studies: Evaluate brand awareness, image, and customer satisfaction, enabling you to refine your brand strategy and strengthen customer relationships.
• New product development research: Gain insights into consumer needs and preferences to create successful new products that resonate with your target audience.
• Pricing and packaging research: Optimize pricing strategies and packaging design to maximize impact, ensure value perception, and drive sales.
• Retailer and channel research: Understand the dynamics of your distribution channels and relationships with retailers, allowing you to optimize distribution strategies and improve product placement.
• Competitive intelligence: Gain insights into competitor strategies and product offerings, enabling you to identify opportunities, anticipate market changes, and differentiate your brand effectively.