Delivering a superior customer experience (CX) is more crucial than ever. Companies that place customers at the heart of...
Market Research Meets Action: Building Your Business Model Canvas
May 8, 2024
A business model canvas is a strategic management tool that provides a detailed summary of a company’s key compone...
Marketing During a Recession: Lessons from Resilient Brands.
May 15, 2023
Currently, economists are anticipating a substantial economic slump, which might have far-reaching effects for bot...
Beyond Gen Z: The Importance of Advertising to Older Generations.
May 9, 2023
Lately being enamored with the Gen Z cohort of consumers and their growing share of the marketplace, marketers and adver...
The Future of Customer Experience: Harnessing the Power of Customer Intelligence
February 20, 2023
The proverbial adage in business, ‘customer is a king’ is reinstating itself as the new-age trend. Customer behavior and...
Maximizing Profits: Using Customer Data to Drive Offline Retail Sales
February 20, 2023
The retail sector is seeing the undercurrents of change as consumers’ buying preferences continue to shift quickly...
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