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Overview
Unlocking India's Potential: Why Market Research is Key for Success
As international companies look to expand their presence into the growing and diverse Indian market, the importance of thorough market research cannot be overstated. At Knometrix, we understand the unique challenges and opportunities that international businesses encounter when entering India. Our comprehensive market research services are tailored to provide invaluable insights and strategic guidance to ensure the success of your expansion efforts.
From market research that uncovers hidden insights to tailored entry strategies that ensure a competitive edge, we offer a comprehensive spectrum of Indian Market Entry services. We understand that each business is unique, and our services are fully customizable to address your specific objectives, industry vertical, and growth ambitions.
OUR SERVICES
Some of the Key Market Research Services we provide for International Companies entering the Indian market.
Market Entry Strategy Development
Conducting comprehensive market assessments to identify market opportunities, consumer segments, and competitive landscapes. Developing tailored market entry strategies, including market penetration, product localization, and strategic partnerships.
Distribution Channel Analysis
Analyzing distribution channels, supply chains, and logistics infrastructure to optimize distribution strategies and ensure efficient product delivery. Identifying potential distribution partners, retailers, and e-commerce platforms to expand market reach and penetration.
Consumer Insights and Behavior Analysis
Conducting qualitative and quantitative research to understand consumer preferences, buying behaviours, and decision-making processes. Analyzing demographic, psychographic, and socio-economic factors influencing consumer behavior in the Indian market.
Market Segmentation and Targeting
Segmenting the Indian market based on demographic, geographic, psychographic, and behavioral factors. Identifying target market segments and developing targeted marketing strategies to reach and engage with specific customer groups effectively.
Competitive Intelligence and Benchmarking
Analyzing competitive landscapes to identify key competitors, their market positioning, strengths, weaknesses, and market share. Benchmarking International companies against competitors to identify areas for differentiation and competitive advantage.
Regulatory Compliance and Risk Assessment
Assessing regulatory frameworks, compliance requirements, and legal considerations relevant to operating in the Indian market. Conducting risk assessments and scenario analyses to identify potential risks, challenges, and market entry barriers.
We also offer Customized Research Solutions tailored to the specific needs, objectives, and challenges of International companies entering the Indian market.
CASE STUDIES
How have we helped some of the International Companies with Market Research in India?
Market Entry Strategy Development for a Cleaning Chemical Product
A Japanese Public company was planning to enter the Indian market with a new cleaning chemical product. To ensure a successful market entry, the company has decided to conduct market research to develop a tailored market entry strategy.
The market research involved a thorough analysis of the Indian cleaning chemical market, including market size, growth potential, and key players. The research also focused on understanding consumer preferences, purchasing patterns, and the factors that influence their buying decisions. Knometrix’s market entry strategy recommendation included a combination of product positioning, pricing, distribution, and marketing strategies that were tailored to the Indian market. By taking a localized approach to its market entry strategy, the company was able to establish a strong foothold in the Indian market and build a loyal customer base.
Comprehensive Analysis of Consumer Behavior and Preferences for a Ready-to-Cook Japanese Product
A leading Japanese food company aimed to enter the Indian market with its range of ready-to-cook products. Knometrix conducted a comprehensive market research initiative to delve into consumer behavior from both B2B and B2C angles. We conducted a multi-city product testing and surveys to gain valuable insights about the product likes & dislikes, preferences and purchasing habits of Indian consumers.
The research also engaged chefs, restaurant owners, and food distributors to understand the needs and preferences of the B2B segment. By leveraging consumer insights and behavior analysis, the Japanese food company successfully entered the Indian market with its range of ready-to-cook products.
Identifying a Reliable OEM Manufacturing Partner for an Industrial Packaging Product
A large Japanese multinational was seeking to expand its industrial packaging product line by identifying OEM manufacturers in India. To ensure that the selected manufacturer met the company’s stringent quality and capacity requirements, a comprehensive survey was conducted to shortlist potential partners. The survey assessed the manufacturers’ production capacity, quality control measures, certifications, and compliance with international standards. Additionally, the survey evaluated the manufacturers’ ability to meet delivery schedules, their experience in handling large orders, and their willingness to invest in new technologies and equipment.
Based on the survey results, the Japanese multinational was able to identify a few OEM manufacturers that met their criteria. Based on further discussions, the OEM now handles the manufacturing for the Japanese company.
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