India has one of the largest automotive markets in the world. In 2021, more than 17 million units were sold. The macroec...
India’s Green Hydrogen Agenda: Race to Clean Energy Supremacy
India’s green energy push has been quite vibrant in recent times. In a similar pursuit, India has a lofty aim to establi...
Inflation on the rise: What does it mean for economic growth?
Two years ago, countries worldwide were concerned to overcome the pandemic-induced recession with unemployment on the ri...
Business in the Metaverse
Understanding the term: Metaverse- a term that first came up in Neal Stephenson’s 1992 science fiction novel – ...
Market Highlights : Looking back at the major disruptions in 2022
This year has been described as a year of change. There has been a wave of disruption and turbulence that has earmarked ...
Sensory Marketing: Decoding a Robust Branding Strategy
Sensory marketing, a subset of psychological marketing is all about appealing to one or more of your customer’s fi...