India’s green energy push has been quite vibrant in recent times. In a similar pursuit, India has a lofty aim to establi...
Generative AI in Marketing Leadership: Redefining Strategies for Growth.
Traditional marketing and sales are increasingly being disrupted by developments in AI and machine learning. One of the ...
Marketing During a Recession: Lessons from Resilient Brands.
Currently, economists are anticipating a substantial economic slump, which might have far-reaching effects for bot...
Beyond Gen Z: The Importance of Advertising to Older Generations.
Lately being enamored with the Gen Z cohort of consumers and their growing share of the marketplace, marketers and adver...
Technology as an enabler of smart retail: A close look at the emerging trends
The global economy’s economic trajectory appears to be on a bumpy course for the remainder of this year. Globally,...
How Digital Payments Changed the Game: A Look at the Past, Present, and Future
The methods through which a buyer can finish a transaction have been drastically transformed during the last few decades...