One of the fastest growing and most complicated markets, energy markets are of major significance in the global economy....
Sensory Marketing: Decoding a Robust Branding Strategy
Sensory marketing, a subset of psychological marketing is all about appealing to one or more of your customer’s fi...
Maximize Your Business Potential: How Business Intelligence Can Transform Your Business
Business intelligence (BI) refers to the collection, analysis, and interpretation of data about a company’s operat...
The Sustainability Market: A paradigm shift
In line with the United Nations’ Sustainable Development Goals 2030 and COP 27, as the countries pace up to meet the dea...
Generative AI: How Technology Disruptor Is Redefining Capabilities
The buzz behind Artificial Intelligence isn’t something new, but recently a category of AI- Generative AI has been makin...
Gearing up for COP27
United Nations Climate Change Conference more commonly referred to as the Conference of the Parties of the UNFCCC, COP27...