Venture capital (VC) firms are under constant pressure to not only identify promising investment opportunities but also ...
Market Research Meets Action: Building Your Business Model Canvas
A business model canvas is a strategic management tool that provides a detailed summary of a company’s key compone...
The Rise of Collaborative Intelligence: Collaborating with Machines to Accelerate Business Success.
The re-emerging narrative of machines vs humans in the purview of modern AI chatbots and advancements in machine learnin...
The Rise of Tier 2 Cities in Indian E-Commerce: What Businesses Need to Know
Last year, three out of every five orders placed through e-commerce platforms were transported to purchasers in Tier 2 c...
Energy Market Dynamics: How Renewable Energy is Changing the Game
One of the fastest growing and most complicated markets, energy markets are of major significance in the global economy....
Sensory Marketing: Decoding a Robust Branding Strategy
Sensory marketing, a subset of psychological marketing is all about appealing to one or more of your customer’s fi...