Sugar taxes, also known as soda taxes or sugar-sweetened beverage taxes, have emerged as a policy tool in various countr...
Inside India’s Big EV Dreams: Market Challenges and Strategies for Businesses
July 17, 2023
India has one of the largest automotive markets in the world. In 2021, more than 17 million units were sold. The macroec...
India’s Green Hydrogen Agenda: Race to Clean Energy Supremacy
July 17, 2023
India’s green energy push has been quite vibrant in recent times. In a similar pursuit, India has a lofty aim to establi...
Generative AI in Marketing Leadership: Redefining Strategies for Growth.
June 9, 2023
Traditional marketing and sales are increasingly being disrupted by developments in AI and machine learning. One of the ...
Marketing During a Recession: Lessons from Resilient Brands.
May 15, 2023
Currently, economists are anticipating a substantial economic slump, which might have far-reaching effects for bot...
Beyond Gen Z: The Importance of Advertising to Older Generations.
May 9, 2023
Lately being enamored with the Gen Z cohort of consumers and their growing share of the marketplace, marketers and adver...
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