The $10 Trillion Sustainability Centric Market How ready are you to capture the opportunity?

In recent years, there has been a trend in the emergence of sustainability-centric businesses in the market given the dwindling environmental conditions. With a major flow of VC funding and customer sentiments, the new-age startups and businesses are relentlessly pursuing the idea to build services/products in line with the ideas of sustainable development. Here’s an overview of what’s happening and why..

• Sustainable Development is defined as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
• The climate change picture is grim: To limit the temperature increase below 2°C as per the Paris Agreement, there is a need to decarbonise at a rate of around 13% a year, over eight times the rate historically achieved since 2000.
• Around 80% of consumers have been found to change their purchasing behaviour based on standards of sustainability.
• For the past five years, there has been a  71% rise in online searches for sustainable goods globally.
• Sustainability-centric market possesses a whopping $10 Trillion business opportunity
• The funding scenario is ever-booming: Investment in European Sustainability Startups increased to €8.8 billion in 2021 from €4.7 billion in 2020
• Venture Capitalists are heavily investing in ESG; 200% year-over-year (YoY) growth has been seen for climate-tech investment levels.
• The Green Bonds (Debt Instrument to exclusively finance green Projects) Market accounted for $270 Billion at the end of 2020, marking the highest since its market inception in 2007.  
• Under the pressure to act on climate change, businesses and investors are readily pivoting towards sustainable development practices.
• Large international conglomerates and fossil fuel enterprises are investing capital in green technology and solutions: Nestle runs an accelerator for sustainable food companies;  P&G is a limited partner in  Circulate Capital, a climate-driven VC fund; 12 companies representing 30% of global operated oil and gas production runs Oil and Gas Climate Initiative (OGCI) to invest in companies focussed on reducing carbon footprint.
• With higher consumer interests and major initiatives, existing businesses and novel ones should be considering a strategic shift toward sustainable development solutions

Reach out to us to discuss the approach of your business in this sphere.

_{Source : UN World Commission on Environment and Development, EIU, Future of Nature and Business Report, State of European Tech 2021, Climate Bonds Initiative, PwC.}