Marketing Analytics

We help organisations to implement efficient strategies to acquire new customers, to grow customer lifetime value, and to retain more customers over time.

Organisations today spend a lot for customer acquisition through digital and offline medium. It has become increasingly important to use data to measure and analyse the performance of the marketing strategy to improve the effectiveness and better ROI. Marketing analytics help to discover the company’s big-picture marketing trends and take corrective actions. 

Marketing Analytics can be used for various purposes like

  • Understand the customer acquisition costs
  • Performance of the marketing channels
  • Customer segmentation
  • Understanding Pricing and Promotion strategy
  • Campaign effectiveness
How do we help brands?

We work with brands to establish a marketing analytics platform comprising of data and technologies to develop trackable metrics and data-driven marketing activities.

SELECTED CASES
Reducing In-Store Employee churn for a retail chai...
People Strategy
Industry Monitoring for a Venture Capital Firm
Industry Monitoring
Measuring the customer satisfaction in Banking Ind...
Customer Research
Concept Testing of a Mobile Wallet (Fintech Indust...
Market Research

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