The year 2025 is set to redefine the landscape of market research, with AI taking center stage as a transformative force...
The Strategic Value of Market Intelligence for Venture Capital Firms
August 9, 2024
Venture capital (VC) firms are under constant pressure to not only identify promising investment opportunities but also ...
Market Research Meets Action: Building Your Business Model Canvas
May 8, 2024
A business model canvas is a strategic management tool that provides a detailed summary of a company’s key compone...
Sensory Marketing: Decoding a Robust Branding Strategy
January 9, 2023
Sensory marketing, a subset of psychological marketing is all about appealing to one or more of your customer’s fi...
Empowering Marketing Leadership: Building Blueprint for Strategic Excellence
November 1, 2022
Knometrix recognizes the imperative role of market intelligence in propelling businesses towards success. By meticulousl...
Market Research: The Key to Understanding Today’s Consumer
September 21, 2022
Introduction Consumer behavior has undergone significant transformations in recent years, driven by te...
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