We help organisations understand the voice of the customer.
New age organisations need to understand the consumer as a person by learning more about his or her attitudes, needs, motivations, and behavior as they relate to a product or service. It is important to have relevant, reliable, valid, and accurate insights about their target customer segment.
Our Customer research offering helps to
- Understand the characteristics of a target market segment
- Understand the unmet needs of the customers.
- Satisfaction and experience about the product or service offering
- Demographics of the potential customer segment.
How do we help organisations?
Usage & Attitude Research
To deliver a successful product or service, it is important to understand the forces at work on a given market: consumption habits, target audiences, their motivations & barriers, the brands they prefer & do not and the different stages of their consumer journey. We help brands discover this.
CSAT, CES & NPS
CSAT measures a users’ satisfaction with a product or service while NPS (Net Promoter Scores) measures customer loyalty. The metrics are very crucial to avert potential customer churn,, monitor customer satisfaction levels, and give a more concrete, informed idea of how the customer-facing team is doing. We offer assisted CSAT, CES & NPS tracking services.
Customer Profiling & Segmentation
To define the marketing and communication strategy, we help brands segment their customer base into different groups that share specific characteristics based on demographics, geographies, buying behavior, and interests; and also profile these customers to know them better and describe their characters.
Brand Awareness & Tracking
To build long lasting brands and improve organization performance, marketers need to understand the awareness levels of their brand as well the competition. We help companies track their brand strength, brand persona, brand awareness etc.Our service continuously monitor the health of a brand, both in terms of consumers’ usage of it and what they think about.